Aniversary Edition Watch

The Fromanteel Day & Night limited edition watch is named after their first ever collection launched in 2009, for which only 85 numbered pieces were produced. This new anniversary edition is also limited to 85 pieces only. The number bears a special meaning to the Fromanteel team, as Mr. Ahasuerus Fromanteel -the old Amsterdam clock maker- was known to have reached the respectable age of 85 years back in 1693.

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Client Description

It all started with Ahasuerus Fromanteel, a clockmaker from the 17th century who owned a modest workshop at the Dam square in Amsterdam. Back in 1660 AD, Fromanteel began to manufacture a series of revolutionary clocks, equipped with the advanced pendulum mechanism.

Now the name Fromanteel lives on as a well-known brand of fine crafted watches. Learn more about Fromanteel on their website.


Studio Lata's work

Proposal Description:

2014 marked Fromanteel’s 5th anniversary, which they wished to celebrate with the release of a special celebratory timepiece. This limited edition watch was planned to be produced in a Day & Night version of which only 85 numbered pieces each would be produced. The brief for this timepiece was to achieve an exclusive look and feel which embodied the luxury of a once in a lifetime edition and that would be a key fit for the correct target consumer.

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Design Office

Grenzweg 1,
Pfeffingen, Basel-Landschaft, Switzerland.


STUDIO LATA is a creative agency specialized in product design that strives to understand and translate user needs to feasible products of tomorrow.