The purpose of a Design Strategy – Consumer document is to assist companies involved in human centred design techniques during the design process. This document contains a series of analyses points from user, marketing and sociology points of view, marking a clear roadmap and handy guide through the design meaning of a product, focusing on trends in design style, textures, materials, size and colours.
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STUDIO LATA is a creative agency specialized in product design that strives to understand and translate user needs to feasible products of tomorrow.